A Wilson Blade tennis racket resting on the baseline of a grass court at Wimbledon

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Serena Williams receives a Wimbledon wild card at 44 - and what it means for the second-hand racket market

The 23-time Grand Slam champion is heading back to SW19. Here's the ER take on what her return does to demand for Wilson frames.

3 min read

Serena Williams has been handed the final women's singles wild card into the Wimbledon 2026 main draw, according to Sky Sports. The 44-year-old - who won seven of her 23 Grand Slam singles titles at the All England Club - stepped away from the game after the 2022 US Open and is now making her Grand Slam comeback on the most storied grass in tennis.

That single sentence carries more weight for the recreational tennis market in Portugal and Spain than almost any scheduling announcement this year.

Why this comeback matters beyond the nostalgia#

Serena's return is not just sport; it is a full-blown media event. Every match she plays at Wimbledon will land on front pages, social feeds and TV screens across Europe, including here on the Iberian peninsula. That kind of visibility has a measurable effect on club sign-ups, lesson bookings and - crucially for anyone reading this on EpicRackets - racket searches.

The pattern is consistent: whenever a high-profile player returns or wins a major, casual players dust off their old frames or start looking for an upgrade. We saw it after each of Rafa Nadal's clay comebacks, and the effect on Wilson racket searches was noticeable within days. Serena's association with Wilson (and previously with the Wilson Blade series) means that family of rackets is the obvious place to watch.

The pre-owned angle you should act on now#

Here is the practical reality. Serena has been absent from tour tennis for the best part of four years. Several Wilson Blade and Wilson Clash generations have come and gone in that time. Owners of those frames - the Blade 98 v7, v8, the Clash 100 v1 and v2 - may not have played much lately, which means there are good-condition rackets sitting in bags in Porto, Lisbon, Madrid and Seville right now.

When a player of Serena's profile re-enters the conversation, two things happen simultaneously:

What happensWho benefits
Casual players re-engage with tennisBuyers looking for an affordable entry-level or intermediate frame
Pro-model Wilson demand nudges upSellers with lightly used Blade or Clash frames in their cupboard
Media coverage brings new players into the sportEveryone on a pre-owned marketplace

If you have a Wilson frame sitting unused, now is genuinely a good moment to list it on EpicRackets. If you are on the hunt for a grass-friendly all-round racket before Wimbledon fever fades, browsing the tennis section makes more sense this week than it did last month.

What to look for in a grass-season frame#

Grass rewards a flatter, faster swing - the kind Serena built her career on. That tends to favour slightly heavier, more head-light frames that offer control without killing pace off the strings. Rackets in the 310–330 g unstrung range with a 98–100 sq inch head are the sweet spot for most club players chasing that feel. On a pre-owned marketplace you can often find frames that retailed at €200–€280 sitting at half that price once a season or two has passed.

Serena Williams being back at Wimbledon is the sort of story that reminds a lot of people why they got into tennis in the first place. Whether that results in a new hobby, a dusted-off membership card, or simply a better racket sitting in your bag - it is worth paying attention to.

See what's available in tennis on EpicRackets before the first Monday of Wimbledon comes around.

Source: Sky Sports